Nothing reaches the bottom of it.
Where each tooth meets the gum there is a small pocket, like the cuff of a sleeve. In healthy gums it is 1 to 3mm deep. Once bacteria settle in, it deepens to 4mm and beyond. That pocket is where gum trouble starts, and it is the one place your routine never cleans.
01A brush reaches the surface.
The bristles clean the face of the tooth, then stop where the gum begins.
02Floss reaches between.
It scrapes the sides of the tooth, but it cannot stay down in the pocket.
03A rinse reaches the top.
Mouthwash is mostly water. It washes over the gum and drains out in seconds.
04Nothing reaches the bottom of it.
So the bacteria at the bottom of the pocket sit there undisturbed, day and night.What that pocket does to you.
In the order most people notice it.And it does not stay in your mouth. Researchers found toxic enzymes from the main gum-disease bacterium in 96% of the Alzheimer’s brain samples they tested.
Dominy et al., Science Advances, 2019Penetrate · Bind · Extract.
Brushing cleans the surface. Floss cleans between. Mouthwash is water, and water runs straight off. None of them reach the pocket between your gum and tooth, where bleeding starts. Oil does.
Penetrate.
Seven minutes of swishing pushes the oil into the pocket between your gum and tooth. Coconut MCT stays thin and liquid, so it slips in instead of sitting on top.
Bind.
The bacteria that make gums bleed have a fatty outer coat. Oil sticks to fat, the way cleansing oil lifts the waterproof mascara water can’t shift.
Extract.
You spit, and the bacteria leave with the oil. No alcohol, so the good bacteria stay.
Oil is not water. It does not drain away.
The science →Most people do it in the shower.
Seven minutes sounds like a lot until you stop setting time aside for it. No burn, because there is no alcohol. No thickening, because it stays liquid.
- 01One 15ml spoonfulThe measure the bottle was built around. Guess and you run out early.
- 02Swish gently, do not force itNo cheek-pumping. It works by contact, not effort.
- 03Spit into the bin, not the sinkOil and drains do not get along.
- 04Brush as normalThis replaces nothing. Use it before you brush, not instead of.
New to it? Start at four minutes and build up.
twice a week.
It was never just about your gums.
The conversations you lean back from. The check-ups you put off. The bill you are quietly bracing for. This is what changes when the bottom of the pocket finally gets cleaned.
- 01A check-up you stop dreadingNo lecture, no new numbers read out while you lie there. Just the hygienist asking what you have been doing differently.
- 02Talking close without thinking about itBreath that holds past lunch, so you stop angling your face away halfway through a conversation.
- 03Keeping the teeth you haveGum that pulls back does not grow back. Stopping it early is how you keep your own teeth, not an implant quote.
- 04Not paying for what you could have stoppedDeep cleanings run $500 to $1,000 a year and gum surgery $2,000 to $5,000. Seven minutes twice a week is the cheaper option.
Every ingredient earns its place.
Or it does not go in. Eighteen of them, all listed, all readable. No mystery fragrance, no proprietary blend, nothing you would need us to explain.
Lifts bacteriaStays liquidCoconut MCT
The part of coconut that never goes solid. No melting, no waiting, no gagging on a spoonful of grease. It is also the reason this one gets used rather than abandoned in a cupboard.
Targets breathWrigley-testedMagnolia bark
In Wrigley’s tests, mints made with magnolia bark killed 61% of bad-breath germs in 30 minutes. Plain mints: 3.6%. It dissolves in oil, not water, so it belongs in this bottle.
Calms bleedingWWII first-aid kitsTea tree oil
Once standard in Australian soldiers’ first-aid kits. In an Australian dental study, tea tree calmed bleeding, inflamed gums better than chlorhexidine, the prescription rinse.
Calms tissueFrom chamomileBisabolol
The calming part of chamomile, the flower in bedtime tea. Chamomile rinses have been tested on bleeding gums, and bisabolol turns down the signals that make gums red and sore.
Strongest of 5Stops stickingManuka oil
From the same plant as manuka honey. Of five essential oils tested against the bacteria behind gum disease, manuka was the strongest, and it stopped the main one from sticking.
Clean tasteNo burnPeppermint oil
Pleasant enough to hold in your mouth for seven minutes. That is peppermint's entire job here, and it is not a small one.
Highlighted are the six doing the heavy lifting. Not in it: alcohol, fluoride, SLS, PEG, chlorhexidine, synthetic antiseptics, artificial sweeteners, dyes.
What changes, and when.
- 1Weeks one to twoYour breath holds past lunch.The first thing people notice. The coated morning feeling goes with it.
- 2Weeks two to fourLess pink in the sink.The gum around the pocket calms down, so brushing stops drawing blood.
- 3Month three onwardIt stays that way.Twice a week keeps the pocket clean, so things stop getting worse. That is the point.
If a month passes and nothing has changed, use the guarantee. We would rather refund you than have you keep buying something that is not working.
Not whiter. Just calmer.
Every review is from a verified purchase. We do not edit them, and we do not only publish the flattering ones.
32,732+ verified
VerifiedBought it half expecting nothing, after everything else I have tried. Seven minutes felt like a lot on day one and like nothing by week three.
Deborah H. · 5 weeks in
VerifiedMy dentist told me to keep an eye on it and come back in six months. Nothing has moved since, and that is the first time in four years.
Maureen E. · 4 months in
VerifiedEvery rinse I tried stung. This one does not, and it turns out that was the reason I kept giving up on the others.
Kathleen P. · 7 weeks in
VerifiedI tried coconut oil once and gave up chewing a lump of it. This one is liquid straight from the bottle.
Sharon W. · 3 months in
VerifiedThat was the thing that made it stick. Seven minutes is nothing when you are doing something else anyway.
Angela R. · 2 months in
VerifiedShe asked what I had changed. That has never happened at a check-up before.
Patricia L. · 6 months in
VerifiedLess of that coated feeling. I only really noticed when I stopped noticing it.
Julie M. · 4 months inThe most useful review on this page is the one that says it took three months. We publish those too.
Read all 32,732 →
Formulated with people who see the damage every day.
“When gums bleed, people brush harder. The surface was never the problem. It is the pocket underneath, and oil is one of the few things that gets down there.”
Most brands want a name on the box. This one wanted the claims cut back until every single one could be defended in front of a colleague. It will not regrow a gum and it does not replace your hygienist. It cleans the one place your routine misses, and that is what it says.
- Practising periodontist
- Reviewed the new formula before it went to manufacture
- Holds the veto on every gum claim we publish
Compensated partner. She reviews the science, not the marketing.
Sixty days. Four steps.
Most guarantees are written to be difficult. This one is not. No ticket number, no queue, no box to repack.
no questions
Give it a month. Or send it back.
If your gums do not feel the difference, ask for a refund any time within sixty days. All we ask is that you give it a fair month and share a few dated photos along the way.
Fair questions. Straight answers.
Including the ones with an awkward answer.
Anything not covered here, email us. A person reads them.
Contact support →My gums are fine?
Gum tissue thins quietly and does not come back. Nothing here requires a problem to be useful.
Seven minutes is a long time?
Most people do it in the shower, or while they make coffee. Start at four minutes and build up if seven feels like a stretch.
Why not just use coconut oil?
Plain coconut oil turns solid below 76°F, so you end up chewing a lump. This is made on coconut MCT, which stays liquid.
Does it kill bacteria?
There is no alcohol or chlorhexidine wiping out everything. The oil lifts bacteria out when you spit, while tea tree and manuka make it harder for the gum-disease ones to stick.
Will it whiten?
Less film on the surface means less staining over time. There is no peroxide in this and it will not lift a deep stain.
Is it safe with crowns or implants?
Crowns, veneers, bridges, implants, fillings and braces. No staining, no burn, nothing abrasive.
Do I still brush and floss?
Use it before you brush, not instead of. Keep flossing, keep your check-ups.
Can it reverse recession?
Nothing brings back tissue that is gone. What this does is stop feeding the thing that took it, which is a smaller promise and a true one.
How do subscriptions work?
One bottle covers twice a week. Two cover four times a week, three cover almost every day or two people. The bigger the box, the less each bottle costs. Cancel any time.
Anything not covered here, email us. A person reads them.
Contact support →