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Holyswish
The Holy Standard

One promise.
Every product.

Every ingredient has to pass three questions. Not most of them. All three.

Holyswish Pulling Oil, Gum Serum and toothpaste floating on a sky-blue backdrop among mint, cloves, coconut and manuka
01

Is it what the mouth actually needs?

Not what foams, photographs white or costs least.

02

Does it work with your biology?

Wiping out your mouth's balance solves nothing.

03

Can we explain it in plain language?

If it needs a disclaimer or a secret blend, that's the answer.

If the answer to any of those is no, it does not go in.

The problem

Most oral care ingredients
are compromises.

Very few are in there because the mouth needs them. Four reasons cover almost all of it.

Because itfoams nicelyand people read foam as clean.
Because it ischeapand the margin holds up at scale.
Because it makes the pastephotograph white.On the shelf, not in your mouth.
Because the formula was written in1978and nobody has updated it since.
The industry has known for years. It kept using them anyway.What the evidence says →
What we use

Eighteen of them.
Every one has a reason.

Bioidentical or ancient. No proprietary blend hiding anything.

Holyswish Halo Pulling Oil floating on a sky-blue backdrop01Below the gumline

Halo Pulling Oil

Twice a week

Six of the sixteen, every one named on the bottle.

Shop Halo Pulling Oil →
A halved coconut with a drop of clear oil

Coconut MCT

Stays liquid, so it flows into the pocket.

Sesame seeds around an open sesame pod

Sesame

The oil the original practice and most trials used.

A sprig of white-flowered manuka

Manuka

Strongest against oral pathogens in a 2004 comparison.

A sea buckthorn branch with orange berries

Sea buckthorn

Cold-pressed from the fruit. There for comfort.

A cluster of whole dried cloves

Clove

Eugenol, a dentist favourite for 150 years.

A fresh peppermint sprig

Peppermint

Seven minutes is long. This is why you finish.

Holyswish Halo Gum Serum floating on a sky-blue backdrop02On the tissue

Halo Gum Serum

Ten seconds, daily

All six actives, eleven ingredients in total.

Shop Halo Gum Serum →
A clear sphere of hydrating gel

Sodium hyaluronate

Your body already uses it to hold water.

A ribbon of clear liquid

Panthenol

Provitamin B5 your tissue recognises.

A fresh sugar beet

Betaine

Draws water in and holds it overnight.

A slow clear drop of glycerin

Glycerin

Keeps it on the gum line, not running off.

A tuft of white plant fibre

Cellulose gum

Plant fibre that gives it body.

White xylitol crystals on birch bark

Xylitol

Bacteria take it in and stall.

Holyswish Halo Hydro Paste floating on a sky-blue backdrop03On the tooth

Halo Hydro Paste

Twice a day

Six of the seventeen, including the 10% that matters.

Shop Halo Hydro Paste →
Fine white mineral powder and a mineral crystal

Hydroxyapatite

Ten percent. The mineral enamel is made of.

Citrate crystals beside a lemon slice

Potassium citrate

Calms the nerve in teeth that flinch.

Smooth mineral pebbles dusted with white powder

Zinc citrate

Slows the film from reforming.

A soft cloud of fine white foam

Sodium lauroyl sarcosinate

A mild surfactant. Not SLS.

Birch leaves with white xylitol crystals

Xylitol

Gives bacteria nothing to eat.

A fresh stevia sprig

Stevia

A leaf extract, not a lab sugar.

What we do not use

The exclusion list,
published in full.

Seven refusals, printed where anyone can hold us to them.

Fluoride

We use hydroxyapatite, the mineral your teeth are made of.

SLS

Strips soft tissue. Linked to canker sores.

An alcohol base

Dries out gum tissue and upsets the balance.

Chlorhexidine

Kills good and bad bacteria alike.

Aspartame and saccharin

Sweetened with stevia and xylitol instead.

Synthetic dyes

Colour doesn't need to prove anything.

Parabens, phthalates, PEG

Standard exclusions. Written down anyway.

A refusal is a promise you can hold us to.

Shop the Halo Line →
The formulas

Every ingredient,
in every product.

The actual list, in the actual order.

Holyswish Halo Pulling Oil

Halo Pulling Oil

Twice a week · 7 minutes

16 · 120ml
MCT (fractionated coconut)Virgin coconutSesameSunflower lecithinSea buckthornBisabololVitamin EPeppermintFennelRosemary (deodorised)CloveMagnoliaOreganoWintergreenManukaVitamin K1Vitamin D3
Shop Pulling Oil →
Holyswish Halo Gum Serum

Halo Gum Serum

Ten seconds · daily

11 · 30ml
AquaGlycerinXylitolBetaineCellulose gumPanthenolSodium hyaluronatePhenoxyethanolSucraloseEthylhexylglycerinSodium phosphate
Shop Gum Serum →
Holyswish Halo Hydro Paste

Halo Hydro Paste

Twice a day

17 · 120g
SorbitolAquaHydrated silicaHydroxyapatite (10%)XylitolGlycerinSodium lauroyl sarcosinateFlavour (spearmint)Potassium citrateZinc citrateCellulose gumSodium benzoateStevia rebaudiana extractPotassium sorbateMentholXanthan gumCitric acid
Shop Hydro Paste →
The uncomfortable part

Four things we would
rather you heard from us.

An exclusion list is easy. The parts that don't flatter us are here too.

01

The serum contains sucralose

A trace, and the reason it has no taste. The oil and paste don't contain it.

02

The paste lists a flavour

That's the correct INCI name. It's just spearmint.

03

Preservatives are there on purpose

They keep it safe on your shelf. They don't kill anything in your mouth.

04

We don't own the factories

We specify, test and reject. Partners make it in facilities we audit.

If we ever change a formula, this page changes with it.Read the FAQ →

Nothing in it
we cannot explain.
Nothing left out of the list.

Give it a fair month. If nothing has changed we refund you in full, and you keep the product.

Shop the Halo Line →
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The Halo Protocol: toothpaste, pulling oil and gum serum floating on a sky-blue backdrop