The Holy Standard

One promise.Every product.

Every ingredient that goes into a Holymouthwash product has to pass three questions. Not most of them. All three.

01 Is it what the mouth actually needs? Not what foams well. Not what photographs white. Not what was cheapest to source that quarter.
02 Does it work with your biology, not against it? Your mouth is a living system with a balance to keep. An ingredient that wins by wiping that out has not solved anything.
03 Could we explain why it is in there, in plain language? If it takes a disclaimer or a proprietary blend to justify, that is an answer in itself.

If the answer to any of those is no, it does not go in.

The problem

Most oral care ingredients are compromises.

Very few are in there because the mouth actually needs them.

Walk down any oral care aisle. The lists are long, confusing and full of things most people cannot pronounce. Four reasons cover almost all of it.

Because it foams nicely and people read foam as clean.
Because it is cheap and the margin holds up at scale.
Because it makes the paste photograph white.
Because the formula was written in 1978 and nobody has updated it since.

The industry has known for years. It kept using them anyway.

What the evidence says

What we use

Eighteen of them. Every one has a reason.

Bioidentical or ancient. There is not a third category, and there is no proprietary blend hiding anything.

The Pulling Oil — twice a week

Six of the sixteen. Every one named on the bottle.

Coconut MCT Fractionated so it stays liquid and flows into the pocket.

Sesame The oil the original practice used, and the one most trials tested.

Manuka Came out strongest in a 2004 comparison against oral pathogens.

Sea buckthorn Cold-pressed from the fruit, not the seed. There for comfort.

Clove Eugenol. Dentists have reached for it for a century and a half.

Peppermint Seven minutes is a long time. This is why you finish it.

The Gum Serum — ten seconds, daily

All six actives. Eleven ingredients in total.

Sodium hyaluronate Your body already makes it to hold water in soft tissue.

Panthenol Provitamin B5. Turns into something your tissue recognises.

Betaine Draws water in and holds it there overnight.

Glycerin The reason it stays on the gum line instead of running off.

Cellulose gum Plant fibre. Gives it the body to stay put.

Xylitol Bacteria cannot metabolise it. They take it in and stall.

The Hydroxyapatite Paste — twice a day

Six of the seventeen, including the 10% that matters.

Hydroxyapatite Ten percent. The same mineral your enamel is made of.

Potassium citrate The one that calms the nerve, for teeth that flinch.

Zinc citrate Slows the film reforming after you have cleared it.

Sodium lauroyl sarcosinate A mild surfactant. Not SLS, and not in the same family.

Xylitol Same reason as the serum. It gives bacteria nothing to eat.

Stevia The sweetener. A leaf extract, not a lab sugar.

If we cannot say plainly why it is in there, it does not go in.

The complete lists

What we do not use

The exclusion list, published in full.

Every ingredient we do use

FluorideWe use nano-hydroxyapatite instead, the same mineral your teeth are already made of. It rebuilds where fluoride only hardens.
SLSSodium lauryl sulfate, the foaming agent in most toothpastes. It strips the protective layer off soft tissue and is linked to canker sores in sensitive mouths.
An alcohol baseNo ethanol. It dries out gum tissue and disrupts the mouth's balance, which is worst for exactly the people with recession or dry mouth.
ChlorhexidineAnd every other antimicrobial rinse agent. They wipe out every bacterium, good and bad. Your mouth needs the good ones.
Aspartame and saccharinNo sugar simulation to make a product taste like a dessert. The paste is sweetened with stevia and xylitol.
Synthetic dyesThe colour of a product does not need to prove anything.
Parabens, phthalates, PEGStandard exclusions for any serious formulation. We wrote them down anyway, because too many brands do not.

A refusal is a promise you can hold us to. That is why it is written down.

The formulas

Every ingredient, in every product.

Not a summary. The actual list, in the actual order, for all three.

Shop the Halo Line

16 ingredients · 120ml Halo Pulling Oil Twice a week · 7 minutes Full ingredient list MCT (fractionated coconut), virgin coconut, sesame, sunflower lecithin, sea buckthorn, bisabolol, vitamin E, peppermint, fennel, rosemary (deodorised), clove, magnolia, oregano, wintergreen, manuka, vitamin K1, vitamin D3.

11 ingredients · 30ml Halo Gum Serum Ten seconds · daily Full ingredient list Aqua, glycerin, xylitol, betaine, cellulose gum, panthenol, sodium hyaluronate, phenoxyethanol, sucralose, ethylhexylglycerin, sodium phosphate.

17 ingredients · 120g Halo Hydroxyapatite Paste Twice a day Full ingredient list Sorbitol, aqua, hydrated silica, hydroxyapatite (10%), xylitol, glycerin, sodium lauroyl sarcosinate, flavour (spearmint), potassium citrate, zinc citrate, cellulose gum, sodium benzoate, stevia rebaudiana extract, potassium sorbate, menthol, xanthan gum, citric acid.

The uncomfortable part

Four things we would rather you heard from us.

Any brand can publish an exclusion list. The test is whether they also publish the parts that do not flatter them.

The serum contains sucraloseOne ingredient, present at a trace, and it is the reason the serum has no taste at all. We tried it without and people stopped using it, which helps nobody. We would rather tell you it is there than call the product free of something it is not. If you would rather avoid it, the oil and the paste do not contain it.
The paste contains a flavourListed as flavour (spearmint), because that is the correct INCI name for it. It is spearmint. There is no hidden blend behind the word.
Preservatives are in there on purposePhenoxyethanol in the serum, sodium benzoate and potassium sorbate in the paste. They keep the product safe in your bathroom for its shelf life. They are not there to kill anything in your mouth, and they are not in the same category as an antimicrobial rinse.
We do not own the factoriesWe specify, we test, and we reject. But the manufacturing is done by partners in facilities we audit rather than own. Anyone claiming full vertical control at our size is stretching it.

If we ever change a formula, this page changes with it.

Anything else

Nothing in it we cannot explain. Nothing left out of the list.

Give it a fair month. If nothing has changed we refund you in full, and you keep the product.

Shop the Halo Line.

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